ourse Descriptions

Special Course Descriptions

BUS 394 10 Business Intelligence

Business Intelligence (BI) is a growing segment of Management Information Systems (MIS), made possible by hardware and software that enable larger and larger databases, as well as advances in analytical software that have made possible the development and exploitation of data warehouses and data marts. Additionally, Enterprise Resource Planning Systems (ERP) and other specialized systems such as Radio Frequency Identification (RFID) are churning out almost unimaginable volumes of transactional information which contains gems of information valuable to the business manager and strategist. In this course, we will explore information tools that support strategy planning, deployment and management. We'll look at SAP's Business Warehouse module, running queries and creating reports, and compare it to BI initiatives offered by a variety of competitors. We'll explore Geographic Information Systems, a specialized form of BI, and we'll take a look at actual large (containing one million plus records) databases through the auspices of Teradata. On the strategic enterprise management side, we'll look at tools that condense granular information into a format suitable for managers, such as Balanced Scorecards and Management Cockpits. We'll use collaborative software to create a corporate budget, much as global managers do in many firms. To put each application in context, we will also explore the theory by reading seminal articles such as Kaplan and Norton's description of the Balanced Scorecard.